RUNWAY
Lead runway shows from concept to completion, elevating brand presence through crafting narratives that blend creative vision with commercial impact.
Create anticipation for the runway show with teasers and exclusive previews, capturing interest ahead of the collection launch.
Showcase celebrity and VIP arrivals through striking content that generates buzz, builds brand visibility, and extends the event’s impact.
Elevate runway exposure through celebrity placements at cultural moments like the Super Bowl, Met Gala, red carpets, music festivals, and key editorial features.
AREA FALL WINTER 24
A 10-year anniversary collection celebrating identity, self-expression, and the tension between conformity and rebellion, merging creativity with craftsmanship.
Fabricated AREA-branded rubber gloves as physical runway invitations, and developed tailored teaser content to create intrigue and draw attention before the collection launch.
Post-show marketing was amplified through press efforts featuring celebrity and VIP dressing on high-profile red carpets, in editorials, and through street style moments. Traffic was directed to the online store, where the collection was available to shop immediately after the runway.
AREA SPRING SUMMER 23
A collection drawing on the symbolism of fruits in history, art, and pop culture, exploring abundance, vitality, and the beauty of decay.
Inspired by the beauty of decay, we crafted stop-motion promos featuring spoiled bananas and flies to preview the runway and collection launch.
The physical invitations were designed as lifelike bananas, rebranded with AREA and hand-delivered to each guest in a paper grocer bag. Runway venue and guest arrivals imagery was captured against a backdrop adorned with thousands of meticulously hand-placed fake flies.
Following the show, press coverage spotlighted custom celebrity and VIP dressing across prominent red carpets, editorials, and street style moments.
