PARTNERSHIPS
Secured $1.2M in sponsorship revenue from top-tier brand partnerships, funding experiential marketing initiatives while driving significant exposure.
TINDER x AREA
Tinder and AREA joined forces to champion reproductive health and rights with an exclusive ‘Bans Off Our Bodies’ T-shirt, unveiled at the Fall Winter 24 runway. In support of this vital cause, Tinder made a $25,000 donation to Planned Parenthood in AREA’s honor, standing with patients, providers, and advocates fighting for reproductive freedom. Moments after the runway, the T-shirt launched exclusively on AREA’s website.
AREA x SERGIO ROSSI
AREA and Sergio Rossi collaborated to create a limited-edition footwear collection, blending AREA’s bold aesthetic with Sergio Rossi’s iconic craftsmanship. The collection celebrated the synergy of artistry and innovation and was campaigned through striking wheat-pasted posters and billboards during global fashion weeks across New York, London, Milan, and Paris.
