CAMPAIGNS
Every campaign is thoughtfully crafted to maximize engagement, boost ROI, and stay true to core brand values—encompassing go-to-market strategy, creative development, production, and multi-channel rollouts.
Hero campaigns are transformed into tailored social content, leveraging platform-specific formats and data-driven strategies to extend reach, boost engagement, and maintain a unified brand message.
Influencer collaborations amplify campaigns by leveraging authentic voices to engage audiences, expand reach, and strengthen brand recognition.
AREA PRE FALL 22
A collection blending bold floral and fauna motifs with crystal embellishments, exploring themes of glamour, individuality, and the interplay between softness and strength. Lensed by Collier Schorr and styled by Katie Burnett, it marks a pivotal moment in the refinement of AREA’s global identity.
Campaign lifespan extended through a 150-unit limited edition book, distributed to key press, clients, and friends of the brand, reshot and repurposed as engaging social content.
The collection launch was further celebrated with a cocktail event held in Paris during Fashion week, and amplified with a wheat-pasting campaign across NYC.
AREA HOLIDAY
An opulent celebration of holiday decadence, AREA’s inaugural holiday collection redefines festive dressing with a daring mix of avant-garde craftsmanship and refined exuberance. Captured by Theo Sion and styled by Katie Burnett.
The capsule collection was supported by strategic editorial placements, high-profile red carpet and VIP dressing, and targeted influencer seeding in the weeks leading up to the holiday season, amplifying its presence and reinforcing AREA’s position as a go-to for festive luxury.
